Tag Archives | Advertising

Consumer Law Catches Up with Keywords

When buying online advertising, businesses should be careful in selecting search terms, particularly when they involve names and trade marks of competitors. A Federal Court judge has confirmed that Google’s practice of displaying ‘organic’ search results along with ‘sponsored links’ does not mislead or deceive consumers because it is sufficiently clear that the two types […]

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Illusory Savings

Misleading two-price comparisons under attack The ACCC has been vigorously pursuing companies that quote misleading higher prices in comparison to so-called sale prices. Two-price advertising, often called comparative price advertising, contrasts the sale price with a higher price for the same or a similar product. It usually takes one of four forms: recommended retail price, […]

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